"Forward, not back": bland is the new nice

There's something vaguely sinister about Labour's vapid sloganeering:

In a series of slogans outlining how he saw the next few weeks in the run up to the election, Mr Blair wrote (and twice had to cross out and begin again): "REAL LIFE IS TOUGH", "NOT COMPLACENT", "NOT DISINTERESTED, DISEMPOWERED", "PLAYING BY THE RULES", "PROGRESS V TORY RECORD".

REAL LIFE IS TOUGH - a fitting epitaph for Fallujah, perhaps.